Jaewon Yoo

Jaewon Yoo (유재원; "Jay-One"; 兪在元, Yú Zài-Yuán)

Assistant Professor, Institute of Service Science
College of Technology Management, National Tsing Hua University (NTHU)
Causal Inference Platform Design Policy Evaluation Explainable AI
TSMC Building, Office 828B

Current Students (4)

Ting-Wen (Keri) Liu

Ting-Wen (Keri) Liu

M.S., Institute of Service Science, NTHU 2026-

Keri is a graduate student in Service Science with nearly four years of experience as a marketing specialist. Drawing from her background, she is interested in applying causal inference to understand how marketing strategies and institutional changes influence firm behavior.

John Loui Santiago

John Loui Santiago

M.S., iMBA, NTHU 2025-

John Loui Santiago is a graduate student whose research focuses on labor policy within the broader intersection of economics, law, and public policy. With experience helping manage a small business, he is interested in how organizations respond to regulatory and economic environments.

Mave Kimara Alexander

Mave Kimara Alexander

M.S., iMBA, NTHU 2025-

As a Tax Officer from Saint Lucia, Mave is interested in how regional cultural contexts influence housing markets and organizational behaviour. She aims to produce rigorous quantitative research that strengthens evidence-based policymaking and deepens understanding of Caribbean economic structures.

Young Shin

Young Shin

Undergraduate RA, College of Electrical Engineering and Computer Science, NTHU 2025-

Young is an undergraduate research assistant interested in the intersection of computer science, economics, and marketing analytics. Drawing on previous customer-facing experience at Samsung and Apple, he is especially interested in how data and technology can help us better understand user behavior and decision-making.

Alumni (8)

2023-25
ZL

Zhan-Yi Liao

M.S., Institute of Information Management, NYCU
Counterfactual Explanation

Co-advised with Po-An Chen (NYCU)

Pei-Jou (Pearl) Lin

Pei-Jou (Pearl) Lin

M.S., Institute of Service Science, NTHU
Policy Evaluation
Natasha Carissa Tedjasukmana

Natasha Carissa Tedjasukmana

M.S., iMBA, NTHU
Platform Economics
2022-24
SL

Sin-Yu (Celine) Lin

M.S., Institute of Service Science, NTHU
Consumer Behavior
YH

Yu-Chen (Amy) Hsiao

M.S., Institute of Service Science, NTHU
Policy Evaluation
2021-23
Daniel Vinicio Gonzalez de Leon

Daniel Vinicio Gonzalez de Leon

M.S., iMBA, NTHU
Consumer Behavior
Yichun (Jean) Liu

Yichun (Jean) Liu

M.S., Institute of Service Science, NTHU
Corporate Strategy

Interested in Joining CADI Lab?

We welcome motivated students who are passionate about causal inference, digital platform research, and counterfactual reasoning.

Learn More