National Tsing Hua University · College of Technology Management
Causal Analysis for
Digital Interventions Lab
We study how digital technologies shape behavior and markets, and how firms innovate and respond to policy and market uncertainty.
Research Areas
Our work combines empirical causal analysis with research on counterfactual reasoning and explainable AI.
Digital Platforms & Consumer Behavior
We study how digital platforms, retail technologies, and decision environments shape behavior, consumer choice, and market outcomes.
Causal Inference & Explainable AI
We investigate counterfactual reasoning in causal inference and explainable AI, develop optimization methods for robust explanations, and explore AI-assisted causal analysis.
Innovation & Firm Strategy
We examine how innovation, public policy, and market uncertainty shape firms' investment, risk-taking, and competitive strategies.
People
Meet the researchers behind CADI Lab.
Jaewon Yoo (유재원; "Jay-One"; 兪在元, Yú Zài-Yuán)
College of Technology Management, National Tsing Hua University (NTHU)
Before joining NTHU, Dr. Yoo was a visiting postdoc fellow at NYU Shanghai. He received his Ph.D. from KAIST College of Business. His research investigates how platform and technology design choices shape user behavior and market outcomes through frictions in decision-making and execution.